Marketing Strategy

Lay the foundation for successful marketing

Create marketing strategies, plans, and budgets to achieve your short and long-term goals and exceed expectations.

Create a strategy to build brand awareness, engage your audience and drive revenues

We will work with you to build a customized marketing strategy designed to engage in the industries and geographies where you want to be.

Our marketing strategies include strong digital and content marketing components, including messaging reviews, social media plans, email campaigns, and website updates to support lead generation and community engagement.

Marketing strategy process

Looking for a fresh perspective on your current marketing program? Don’t know where to start with a marketing strategy and need advice? Launching a new product and need to kickstart a marketing program? Whatever your objectives, we can help you build a marketing strategy that delivers consistent results.

Understand your goals

We begin by understanding your short and long-term corporate and marketing goals.

By understanding where you want to be in the next quarter, year, 24 months, 3 years etc., we can plan the right marketing activities.

Conduct a marketing audit

We review all your marketing activities and assets, including what works and what doesn’t, to understand why they are successful (or not!).

Conduct market research

We look at what your competitors or companies in similar industries are doing to understand what activities are successful.

We may also explore marketing tactics that you may not have considered or want to retry.

Identify target audience and create personas

We will examine your existing target audience and personas and evaluate whether they still align with your marketing goals.

Develop or review key messaging

We will work with you to review or recraft your key messaging that shows the benefits of your product or service so it resonates with your target audience.

Choose marketing channels

Based on your goals, industry, personas and budget, we will suggest marketing channels for your message.

Build KPIs

Once the strategy is in place, we will work with you to build key performance indicators (KPIs) to track campaign effectiveness.

Create marketing plan

We will help you implement your plans, which may include a mix of digital, content, paid, social, and event marketing.

Monitor and track

Whether you want to improve the effectiveness of your marketing efforts or launch a new product, we will work with you to find the right KPIs and metrics to ensure your efforts are working towards your goals.

Whether you need help with all these or just a few areas, we can provide a tailored consultation based on your needs and budget.

Let's talk!

As a fast-growing company with an innovative product, we needed someone with Anu’s experience to build on our Marketing strategy and approach. Anu, helped us refine our brand and product messaging and better understand our user and buyer personas to build targeted marketing campaigns and communications.
Anu also led the relaunching of our website (which looks fantastic) and implemented strategies to increase our visibility in the market. Through her creative blog content and digital / social strategies, clicks to our website increased nearly 10-fold and we saw a 500%+ increase in visitors and 45% increase in followers on LinkedIn.
Anu’s work ethic and ability to execute on the right strategy is invaluable and we appreciate how Anu has set us up for the next steps as we scale!
Sarah Sedgman,
CEO, LearnExperts

Frequently Asked Questions

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