Marketing Services Agency

Anu was an integral part of expanding our AIS group's marketing reach into the maritime information market by helping us hone our message and brand. Anu quickly learned our business, was pro-active in presenting new ideas and approaches on how to position ourselves better both in digital media and in conferences, events and presentations.

Anu is a true visionary marketing leader. Her depth of knowledge about the core driving principles of marketing is unmatched. She has this ability to conceptualize the biggest of the marketing campaigns and break them down onto executable chunks with a tight focus on ROI from each activity. In my time working with her, I have seen her rapidly scale up the organic and paid inbound traffic and leads to the Alessa website. Her vision was to empower the team to do the tasks that mattered the most and act as a guiding compass to keep a constant check to make sure the team's efforts were moving in the right direction. Along with a heavy digital focus, she is also skilled at creating net new offline customer touchpoints, thereby increasing the wallet share.

Anu possesses a unique skillset that allows her to synthesize complex, technical subject matter and distill it down to what really matters to the end user. Cutting through the noise and technical jargon, Anu has an uncanny ability to put the user/customer first, honing in on the pain points that resonate and help drive demand. She is also a talented and creative storyteller, using her skills for thought leadership content such as case studies, white papers, e-books, blogs, webinars and more. Not one for soft marketing metrics, Anu’s analytical nature ensures that all decision-making is based on data, testing, and constant iteration to improve results.

As a fast growing company with an innovative product, we needed someone with Anu's experience to build on our Marketing strategy and approach . Anu, helped us refine our brand and product messaging and better understand our user's personas so that we could build targeted marketing campaigns and communications. Anu also lead relaunching our website (which looks fantastic) and implement strategies to increase our visibility in the market. Through her creative blog content and digital / social strategies, clicks to our website increased nearly 10-fold and we saw a 500%+ increase in visitors and 45% increase in followers on LinkedIn. Anu's work ethic and ability to execute on the right strategy is invaluable and we appreciate how Anu has set us up for the next steps as we scale!

Anu Sood's content strategy and writing skills have proven invaluable. Her efforts have significantly elevated site traffic, keyword rankings, and online visibility. Anu masterfully integrates high-value keywords into engaging content, enhancing SEO metrics and audience engagement. Her strategic and creative approach makes her an essential asset for any organization seeking to boost its digital presence. I wholeheartedly recommend Anu for her exceptional contributions to SEO and content strategy.