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Accelerate your business by enhancing your online presence.​
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Reduce the effort to stay in touch with your leads, prospects and customers

  • 44% of marketers plan to increase their SEO budget

Almost every successful business has a successful digital marketing strategy.

With an average of 12 touchpoints and two months for a customer to convert from awareness to sale, having a successful digital marketing strategy ensures your brand stays top of mind.

Anu is a true visionary marketing leader. Her depth of knowledge about the core driving principles of marketing is unmatched. She has this ability to conceptualize the biggest of the marketing campaigns and break them down onto executable chunks with a tight focus on ROI from each activity.
 
In my time working with her, I have seen her rapidly scale up the organic and paid inbound traffic and leads to the Alessa website. Her vision was to empower the team to do the tasks that mattered the most and act as a guiding compass to keep a constant check to make sure the team’s efforts were moving in the right direction.
 
Along with a heavy digital focus, she is also skilled at creating net new offline customer touchpoints, thereby increasing the wallet share.

Mandeep Singh Bedi

Associate Director, Digital Marketing Strategy, EY

Digital marketing services

Digital marketing strategy

Build a plan on how to reach your goals and how you will measure success (KPIs). Core elements include your audience, regions, language, digital channels, core messaging and budgets.

Core messaging

Build and review what you do, for whom and why. This may include your company information, product descriptions and value propositions, how you stand out against the competition and how you address customer pain points.

Organic SEO

Improve your website’s visibility and ranking in search engine results pages (SERPs) without paid ads.

Email marketing

Create campaign emails, newsletters, and journey-based communication to keep your brand top of mind.

Website

Whether you are designing a new site or redoing an existing one, create a site that conveys your brand messages, invites engagement, and encourages conversions.

Landing page copy

Increase sign-ups and generate sales with targeted and compelling copy.

Reputation building

Let the world know about your successes with case studies and product reviews.

Articles

Create content for online channels, including media properties and industry associations to build brand awareness, drive traffic and build linkbacks.

Webinars

Showcase your expertise, engage your leads until they are ready to buy and convert prospects into customers.

Video scripts

According to the HubSpot 2024 State of Marketing, 25% of marketers plan to invest more in short-form video. Build videos and video scripts that convey the right message.

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Organic clicks accounted for 45.1% of all search result clicks in 2022

Out of the total search engine clicks on desktop devices, 45.1% came from organic clicks 6. This means users are more likely to trust organic search results than paid ads. You can win more traffic by targeting searches and keywords of your target audience.

 

Why invest in organic SEO

About 95% of keywords have a volume of 10 or less searches per month

Not all keywords are popular. Focusing on the 95% of keywords with 10 or fewer searches per month13, you can accelerate your SEO results.

The first organic result has an average click-through rate of 27.6%

Page one results have an average click-through rate (CTR) of 27.6%, compared to page two results, which have a much lower average rate of 15.8%12. Your organic SEO activities should work on getting more of your keywords on page 1.

15% of searches have never been searched before by Google

Nearly 1 in 6 (15%) of Google are brand new10. This means organizations need to constantly update their content to ensure that they are targeting the queries their audience is looking for.

Anu Sood’s content strategy and writing skills have proven invaluable. Her efforts have significantly elevated site traffic, keyword rankings, and online visibility.
 
Anu masterfully integrates high-value keywords into engaging content, enhancing SEO metrics and audience engagement. Her strategic and creative approach makes her an essential asset for any organization seeking to boost its digital presence.
 
I wholeheartedly recommend Anu for her exceptional contributions to SEO and content strategy

Andy Romain

Founder and SEO Consultant, Romain Marketing

Digital Marketing FAQs

Digital marketing is the use of digital channels, such as website, emails, social media and online advertising, to promote products, services, or brands to a targeted audience.

Digital marketing is expansive and includes several components including

  • Search Engine Optimization (SEO)
  • Search Engine marketing (SEM)
  • Content marketing
  • Email marketing
  • Social media marketing
  • Affiliate marketing
  • Influencer marketing
  • Video marketing
  • Mobile marketing

A digital marketing strategy is a comprehensive plan that outlines how a business will use digital channels and online platforms to achieve its marketing goals. It typically includes:

  • Goals and objectives
  • Target audience and profile
  • Competitive analysis
  • Preferred digital marketing channels
  • Search Engine Optimization (SEO) strategy and tactics
  • Content marketing strategy and tactics
  • Social media marketing channels, strategy and tactics
  • Email marketing strategy and tactics
  • Search Engine Marketing (SEM) including Pay-Per-Click (PPC) advertising
  • Affiliate marketing strategy
  • Tools to be used for analytics and reporting
  • Budget and resource allocation
  • Strategy for continuous monitoring of campaigns

Search Engine Optimization (SEO) is the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). 

The goal of SEO is to increase organic (non-paid) traffic to a website by making it more attractive to search engines like Google, Bing, and Yahoo. 

There are many SEO strategies to help pages and keywords to rank higher on organic searches. These include:

 

  • Keyword research: Identifying relevant keywords and phrases that potential customers use to search for products or services related to your business.
  • Content optimization: Creating high-quality, valuable content that addresses the needs and queries of your target audience while incorporating relevant keywords.
  • Meta tags: Optimizing meta titles, meta descriptions, and header tags (H1, H2, H3, etc.) to include target keywords and improve click-through rates (CTR) from SERPs.
  • URL structure: Creating clean, descriptive, and keyword-rich URLs that are easy for both search engines and users to understand.
  • Internal linking: Linking to other relevant pages within your website to improve navigation and help search engines understand the structure of your site.

 

  • Backlink Building: Acquiring high-quality backlinks from reputable websites to improve your site’s authority and ranking. This can be done through guest blogging, outreach, and creating shareable content.
  • Social Signals: Leveraging social media platforms to promote your content and increase its visibility and reach.
  • Brand Mentions: Earning mentions of your brand on other websites and forums to build credibility and awareness.

 

  • Site Speed: Ensuring your website loads quickly.
  • Mobile-Friendliness: Making sure your website is responsive and provides a good user experience on all devices, especially mobile phones.
  • XML Sitemap: Creating and submitting an XML sitemap to search engines to help them discover and index your pages more efficiently.
  • Robots.txt: Using a robots.txt file to control which pages search engines should or should not crawl.
  • HTTPS: Securing your website with HTTPS to protect user data and improve trustworthiness.

More about technical SEO

 

  • Google My Business: Creating and optimizing a Google My Business profile to appear in local search results and Google Maps.
  • Local Citations: Ensuring your business’s name, address, and phone number (NAP) are consistent across local directories and listings.
  • Reviews and Ratings: Encouraging satisfied customers to leave positive reviews on platforms like Google, Yelp, and industry-specific review sites.

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