Crafting compelling copy isn’t just about being creative—it’s about being strategic. Copywriting frameworks are structured blueprints that transform your ideas for ads, emails, landing pages and web content into persuasive, goal-driven content.
In this blog, we will review some tried-and-true copywriting formulas for organizing your marketing ideas that will bring clarity and focus to your message and maintain consistency across campaigns.
Copywriting essentials: List, Offer, Copy
Whether you’re crafting an email, designing an ad, or revising a webpage, your ultimate goal is to engage your audience and drive action. Achieving this requires a strategic approach: first, understand your audience (the list); second, craft an enticing proposition (the offer); and finally, write compelling text (the copy) that communicates that proposition effectively.
Start with the List
It always begins with the list—the audience you’re addressing. Knowing who you’re speaking to is crucial, whether it’s your website visitors, email subscribers, leads, or a single prospect in a one-to-one cold email. A tailored message speaks directly to your audience’s needs and desires, making it significantly more effective.
When you attempt to communicate with everyone, you risk resonating with no one. People naturally filter out irrelevant information, focusing only on personal and pertinent messages. This is why segmented messages often lead to higher conversion rates. Ask yourself: Who is visiting my page? Who are my subscribers? Use tools like Google Analytics or your email marketing platform to gather data and refine your understanding of your audience.
Offer: A reason to say yes
Once you’ve identified your audience, crafting an offer they can’t refuse is the next step. The offer is what you’re asking your audience to say yes to, whether it’s a product, a service, or an idea. It encompasses multiple elements, including the product itself, the promise you’re making, and the price you’re offering—all aimed at overcoming potential objections.
You must know the product inside and out to create a compelling offer. Understand its features, how it was made, the team behind it, and, most importantly, which of these aspects matters to your audience. Highlight the elements that align with their needs and leave out what doesn’t.
Equally important is the promise. What guarantee are you offering? Is it a 60-day money-back guarantee or a more unique assurance, such as covering service costs or replacing competitors’ products?
Guarantees are often overlooked, but they can be a powerful differentiator. For example, one company captured significant market share from a larger competitor by extending their guarantee ten times longer than the competition’s.
Copy comes last
Now that you clearly understand your audience and a well-crafted offer, you can move on to writing the copy. While it’s tempting to dive straight into drafting text, taking the time to solidify the list and offer first makes the writing process easier and the results more persuasive. When you know your audience and have an irresistible offer, the words practically write themselves.
Preparation is everything in copywriting. Get the first two steps, and your message will connect and convert.
Using a persuasive copywriting framework
Whether you’re writing a homepage, crafting an ad, or designing an email, persuasive copywriting frameworks are invaluable tools for organizing your message.
They guide you through the process, showing you what to open with, what to say next, and when to stop writing. Think of them as proven, ready-made outlines that eliminate guesswork and make your copywriting more effective. In the sections below we will provide more information about popular frameworks, like the Four Ps and AIDA and how to use them.
Four Ps copywriting framework
The Four Ps stand for Promise, Picture, Proof, and Prompt and it is a copywriting framework that guides your audience step by step:
- Promise: Open with a compelling promise that hooks your reader.
- Picture: Paint a vivid picture of the promise coming to life.
- Proof: Provide evidence that supports your claim.
- Prompt: End with a clear call to action that drives the next step.
Example of 4Ps on a homepage
Let’s say you’re creating a homepage for a spa. To decide on the promise at the top of the page, you need to know your audience’s starting stage of awareness. If they’re solution-aware—actively looking for a spa to relax and rejuvenate—a promise-based headline could be:
Headline [Promise]: “Escape to Serenity: Your Oasis of Relaxation Awaits”
Subheadline: “Rejuvenate your body, refresh your mind, and revive your spirit with our luxurious spa treatments.”
Body Content: [Picture]: Imagine stepping into a tranquil sanctuary where every detail is designed to soothe your senses. From the gentle aroma of essential oils to the calming sound of flowing water, you’ll be transported to a world of relaxation. Whether you need a rejuvenating massage, a hydrating facial, or a quiet moment in our serene lounge, our spa is your perfect escape from the stresses of daily life.
[Proof]: Rated ★★★★★ by 1,000+ satisfied guests.
“The best spa experience I’ve ever had! Truly a haven of peace.” – Sophia T.
Featured in Luxury Wellness Magazine as a top spa destination.
Our team of certified therapists ensures every treatment is customized to your needs.
Call-to-Action [Prompt]: “Book Your Escape Today!→“
Examples of 4Ps in emails
Here are some examples of how a spa can use the problem-promise-proof-proposal framework to promote a special treatment service.
Email 1: The Teaser
Subject: Stress Taking Over? Let Us Help You Unwind 🌿
[Problem]: Feeling overwhelmed by the stress of long hours, tight schedules, and endless to-do lists? You’re not alone.
[Promise]: Our “Ultimate Relaxation Package” is your answer to complete rejuvenation. Indulge in a 90-minute full-body massage and a complimentary aromatherapy session designed to melt stress away.
[Proof]: ✨ “The massage was heavenly. I walked out feeling like a new person!” – Jessica M.
✨ Over 500 5-star reviews from people just like you who found peace at our spa.
[Prompt]: Exclusively this week: Enjoy the Ultimate Relaxation Package for 30% off.
Appointments are filling fast—book your session today!
Reserve Now →
Email 2: The Reminder
Subject: Last Chance to Save on Your Relaxation Getaway! 💆
[Problem]: Still feeling stressed and overworked? You deserve to feel your best.
[Promise]: Our clients rave about the transformation they feel after experiencing the Ultimate Relaxation Package, which offers 90 minutes of pure bliss and aromatherapy to rejuvenate their mind and body.
[Proof]: ✨ “I hadn’t felt this relaxed in years. Highly recommend!” – Emily K.
✨ Voted the #1 spa in [Your City] for relaxation and wellness.
[Prompt]: Today is your final chance to claim your 30% discount on the Ultimate Relaxation Package. Don’t wait—this exclusive offer ends at midnight!
Book Now →
AIDA framework
The AIDA (Attention, Interest, Desire, and Action) copywriting framework is a classic marketing and sales approach designed to capture attention, engage potential customers, and guide them toward taking a specific action. It stands for:
- Attention: Start with a bold line that captures your reader’s attention.
- Interest: Amplify their interest by expanding on the hook.
- Desire: Build desire for your offer by showing its value.
- Action: End with a strong call to action that drives conversions.
Let’s see how AIDA can be applied to a spa’s homepage and emails.
Example of AIDA on a homepage
Here’s how a spa homepage could be written using the AIDA framework:
Headline [Attention]: “Escape to Bliss – Your Sanctuary for Relaxation and Renewal”
Feel the stress melt away as you step into a world of tranquillity.
Subheading/Introduction [Interest]: Discover the ultimate retreat for your mind, body, and soul. At [Spa Name], we offer luxurious treatments designed to rejuvenate, restore, and revitalize you. Every detail is tailored to your relaxation, from soothing massages to revitalizing facials.
Body [Desire]:
- Indulge in pure luxury: Sink into a state of serenity with our signature aromatherapy massages and body treatments that detoxify and nourish your skin.
- Glow with confidence: Revive your natural beauty with our: expert skincare therapies, featuring top-tier organic products.
- Find your balance: Enjoy personalized wellness experiences, such as yoga sessions, meditation, and hydrotherapy, designed to center your spirit.
Our dedicated team of professionals ensures every visit is an experience of unparalleled comfort and care.
Call-to-Action [Action]: Book Now →
Limited spots available – start your journey to total rejuvenation today!
Example of AIDA in emails
Imagine you’re writing an email to promote a two-for-one massage package at your spa.
Email 1: Soothing Retreat Special
Subject: “✨ Your Perfect Escape Awaits – Exclusive Spa Special! ✨”
[Attention]: Feel the stress melt away. 🌿 This week, we’re offering an exclusive deal designed to rejuvenate your body and mind.
[Interest]: Picture this: a tranquil spa environment, soft music, aromatic oils, and a 60-minute therapeutic massage tailored to your needs. Or, treat your skin to a luxurious facial that leaves you glowing.
Enjoy 20% off all treatments when you book through our homepage for a limited time.
[Desire]: Relax, refresh, and recharge with our expert therapists who ensure every moment is pure bliss. Whether it’s a much-needed self-care session or the perfect gift, you deserve this indulgence.
[Action]: Don’t wait—appointments fill up fast!
👉 Reserve Your Special Now →
Offer ends [specific date]. Treat yourself today.
Email 2: Glow-Up Event: Exclusive Spa Savings
Subject: “💆 Your Glow-Up Starts Here – Save 20% This Week!”
[Attention]: Discover a new you with our limited-time spa treatment special—20% off all services this week only.
[Interest]: Revitalize your skin with our signature facials, release tension with a soothing deep-tissue massage, or indulge in a relaxing aromatherapy session. Each treatment is crafted to leave you feeling radiant and renewed.
[Desire]: Our serene spa atmosphere and skilled therapists will transport you to a world of calm. Experience the ultimate escape, tailored just for you.
[Action]: Book your session today to secure your discount! 👉 Book Now and Save →
Hurry—this offer ends on [specific date]. 🌸
Overcoming objections for better conversions
One of the biggest challenges in marketing is addressing the anxieties that keep leads from saying “yes” to your offer. These anxieties often transform into objections that hurt your conversion rates. For example, if you’re selling team software, a lead might worry about convincing their entire team to switch to your product. This concern could turn into a roadblock to conversion. While it might seem easier to ignore objections, addressing them head-on and optimizing your offer to neutralize them can significantly improve your results.
Identifying and tackling objections
The first step to overcoming objections is understanding them. What are the specific anxieties holding your leads back? Use your Voice of Customer (VOC) data to uncover these insights.
For example, VOC research for a spa revealed that its location is a common objection to booking an appointment. Many prospects hesitate to schedule a session because they don’t want to drive a long distance only to find that the spa’s services don’t meet their expectations or that the ambiance isn’t what they imagined.
The spa could optimize the offer by introducing a virtual consultation to address this. This alternative eliminates the concern about wasting time on travel by allowing potential customers to connect with a spa consultant online. During the virtual consultation, the consultant could showcase the spa’s facilities, explain available treatments, and answer questions about services.
However, this solution might introduce new objections. For instance, prospects might worry about whether the virtual consultation will provide enough detail to help them decide, or they may feel unsure about discussing their personal wellness goals over a video call. By refining the offer further, the spa could reassure prospects with clear benefits, such as a personalized treatment recommendation and a complimentary service upon booking an in-person visit, to neutralize these concerns.
Refining the Offer
To counter these new concerns, refine the offer further. Instead of a general virtual checkup, offer a five-minute one with a clear promise: the spa consultant will guide the customer through a treatment in the comfort of their home. The goal is to determine whether the chosen treatment is right for the customer. To ease anxieties, include specific details about the treatment’s conditions and be ready to offer alternate treatments.
Limiting the free virtual checkup to one per customer provides a safeguard for companies that fear the offer might be abused.
Sweeten the Deal
Once you’ve addressed the primary objections, consider adding extra incentives to tip the scales in your favour. For example, with every free five-minute virtual checkup, you could include a coupon for a high-margin service. Freebies, bundles, payment plans, and tiered pricing effectively optimize your offer and encourage conversions.
A note on price objections
Price is a common objection, but it often comes from people who aren’t your ideal prospects or don’t fully understand the value of your solution. Instead of lowering prices or offering discounts, focus on better communicating the value of your product or service in your copy. Highlight your solution’s benefits and outcomes to show prospects that it’s worth the investment.
PAS copywriting framework
One of the most effective and versatile persuasive copywriting frameworks is PAS—Problem, Agitation, Solution.
This framework immediately hooks readers by addressing a problem, which is crucial since most purchases are driven by the need to solve an issue. It also incorporates agitation, a step many marketers overlook but vital for making your message resonate.
Why PAS works
The problem is your starting point, and it ensures your copy opens with what matters most to your prospect—the challenge they’re facing. But what sets PAS apart is the agitation step. Agitation uses specific, real-life examples to make the reader truly feel the intensity of their problem.
Many marketers skip this step, assuming that prospects already remember their pain points. However, repeated A/B tests reveal that unless your copy actively evokes the problem, prospects are less likely to connect emotionally. This makes agitation the key to PAS’s persuasive power.
Finally, the solution section introduces your product or service as the answer to the problem. It’s open-ended, allowing you to dedicate as much or as little space as needed to present your solution and call the reader to action. PAS’s true strength lies in its emphasis on the problem and agitation, helping your copy stand out in a crowded market by connecting with readers emotionally.
Let’s see how PAS can be applied to a spa’s homepage and emails.
Using PAS for a homepage
Let’s apply PAS to a hypothetical spa homepage. We’ll assume our visitor is solution aware, meaning they’re actively seeking a spa experience but may still be evaluating options.
Headline [Problem]: “Feeling Stressed, Tired, or Overwhelmed?”
Subheadline [Agitation]: “Endless to-do lists, hectic schedules, and constant screen time leave you drained and disconnected from your inner peace.”
Main Body [Solution]: “At [Spa Name], we specialize in helping you relax, rejuvenate, and rediscover balance. Whether it’s a soothing massage, a rejuvenating facial, or a calming aromatherapy session, our expert therapists and serene environment are here to pamper you.
You deserve to feel your best. Let us help you escape the stress and reconnect with yourself.”
Call to Action: Book Now →
Using PAS for emails
Below are examples of two spa service promotion emails using this framework:
Email 1: Stress-Relief Spa Package
Subject: Feeling stressed? Let us melt it away 🌸
[Problem]: Tight deadlines, constant notifications, and endless to-do lists. It’s no wonder stress is taking a toll on your mind and body.
[Agitation]: You feel it in your tense shoulders, your aching back, and those restless nights. Stress doesn’t just go away—it builds up, leaving you drained and disconnected.
[Solution]: At [Spa Name], we’ve designed the Ultimate Stress-Relief Package just for you. Enjoy a 60-minute deep tissue massage, followed by a luxurious aromatherapy session to leave you feeling refreshed, recharged, and stress-free.
🎁 Special Offer: Book now and get 20% off your first package! Reserve Your Escape Today →
Email 2: Couples’ Spa Day Promotion
Subject: A romantic escape awaits you 💞
[Problem]: When was the last time you and your partner took time to relax together? Between busy schedules and endless responsibilities, quality moments can slip away.
[Agitation]: You might be feeling the distance—a longing for connection and shared experiences. Life’s little stresses can pull you further apart every passing day.
[Solution]: Reconnect with our Couples’ Retreat Spa Day at [Spa Name]. Indulge in a side-by-side massage and a soothing soak in our private aromatherapy hot tub. It’s the perfect way to unwind and rekindle your bond.
💝 Exclusive Offer: Reserve your retreat this week and enjoy a complimentary glass of champagne for two! Book Your Romantic Escape →
FAB copywriting framework
The FAB copywriting framework—Features, Advantages, Benefits—is a powerful tool for creating persuasive copy that connects with your audience. It focuses on answering every customer’s key question: “What’s in it for me?” FAB stands for:
- Feature: What your product or service offers (the specifics).
- Advantage: Why the feature is valuable or helpful.
- Benefit: How it directly improves the customer’s experience.
By breaking your messaging into three parts, FAB ensures that your copy highlights what your product or service does, why it matters, and how it improves your customer’s life. Let’s see how the FAB copywriting framework can be applied to a spa’s homepage and emails.
Using FAB on a spa homepage
Here’s how a spa homepage could be written using the FAB framework:
Welcome to Serenity Spa: Your Oasis of Relaxation
[Feature]: Tranquil Atmosphere Designed for Total EscapeAt Serenity Spa, we provide luxurious, private treatment rooms with soothing music, soft lighting, and aromatic scents tailored to your preferences.
[Advantage]: Rejuvenation of Mind and Body
Our tranquil environment allows you to disconnect from the stress of daily life, ensuring you feel calm, centered, and fully relaxed during your visit.
[Benefit]: Feel Restored and Recharged
Leave Serenity Spa feeling like the best version of yourself—refreshed, re-energized, and ready to take on the world.
[Feature]: Premium Holistic Treatments by Expert Therapists
We offer a wide range of services, including deep tissue massages, facials with organic ingredients, and therapeutic body scrubs.
[Advantage]: Tailored Treatments for Your Unique Needs
Our highly trained therapists customize each service to target your specific concerns, whether it’s muscle tension, skin rejuvenation, or overall relaxation.
[Benefit]: Achieve Lasting Results
Experience visible improvements in your skin, enhanced flexibility, and long-term stress relief—all from one visit to Serenity Spa.
[Feature]: Exclusive Spa Packages and Memberships
[Advantage]: Flexible and Affordable Luxury
[Benefit]: Make Self-Care a Lifestyle
Explore our thoughtfully designed packages, combining multiple treatments at special rates, or join our membership program for monthly indulgence.
With tailored packages and affordable membership options, you can enjoy the spa experience on your schedule without compromising quality.
Indulge in regular relaxation and wellness, enhancing your overall quality of life and giving yourself the care you deserve.
Using FAB in emails
Here is what emails to promote spa treatment packages might look like using the FAB frameworks.
Email 1: Relaxation Massage Promotion
Subject: Unwind in Pure Bliss – Relaxation Awaits You!
[Feature]: Indulge in our 60-minute signature relaxation massage, designed to soothe tired muscles and release tension using luxurious, all-natural essential oils.
[Advantage]: Our certified therapists use expert techniques to help improve circulation and promote deep relaxation, leaving you feeling rejuvenated and stress-free.
[Benefit]: Imagine stepping out feeling lighter, refreshed, and ready to take on the world with a renewed sense of calm and balance.
Call-to-Action: Treat yourself today! Book your relaxation massage and enjoy 20% off – offer valid this week only. Book Now→
Email 2: Spa Day Experience
Subject: Your Perfect Escape Awaits – Book Your Spa Day!
[Feature]: Experience the ultimate spa day with our exclusive package: a 90-minute aromatherapy massage, revitalizing facial, and access to our serene steam rooms and lounge.
[Advantage]: Our spa day package is carefully curated to provide full-body relaxation and a radiant glow for your skin, all while you unwind in our tranquil environment.
[Benefit]: Feel completely pampered and stress-free, walking away with not just glowing skin but a glowing spirit. It’s the self-care you truly deserve.
Call-to-Action: Don’t wait to escape! Reserve your spa day now and save $50 – offer ends soon.
Book Your Spa Day→
How long should copy be?
Copy length depends on where your prospect is in their journey toward becoming a paying customer. The further a prospect is from being most aware, the more copy is needed to move them along. Most marketing copy works within the later stages—solution awareness, product awareness, and finally, most awareness.
For instance, an onboarding email sequence are designed to meet the prospect at the early product aware stage. Each email methodically guides the reader toward becoming most aware. The sequence can increase product adoption by addressing their questions, objections, and motivations.
Writing copy that converts
When you’re ready to write, you should start by identifying your audience’s current awareness stage. If they’re early in the journey, you’ll need more copy to educate, persuade, and build trust. If they’re closer to the most aware stage, shorter, action-driven copy can seal the deal.
Storytelling framework
Humans are wired to connect with stories, making the storytelling framework one of the most effective tools in a copywriter’s arsenal.
This copywriting framework doesn’t just present features or benefits—it creates an emotional journey that resonates with your audience, drawing them into a relatable narrative. By sharing a story that mirrors their own experiences or aspirations, you guide your prospects from curiosity to conversion. The storytelling framework typically follows this structure:
- Hook: Capture attention with a relatable or intriguing scenario.
- Conflict: Highlight the challenge or problem the protagonist (your ideal customer) faces.
- Resolution: Show how your product or service solves the problem and leads to a positive outcome.
Let’s explore how a spa could use this framework effectively.
Storytelling framework on a homepage
Imagine you’re creating a homepage for Tranquility Spa. You want to emphasize the transformative power of your services. Here’s how the storytelling copywriting framework can structure your message:
[Hook]: “Meet Emily, a busy professional balancing long workdays and the chaos of family life.”
[Conflict]: “Between back-to-back meetings and running errands, Emily’s stress was at an all-time high. Sleepless nights and constant tension left her drained, yearning for an escape.”
[Resolution]: “That’s when she discovered Tranquility Spa. With our personalized massage treatments and serene environment, Emily found the stress relief she desperately needed. Just one session helped her feel recharged, and she’s been a regular ever since.”
Storytelling framework in email
Scenario 1: Attracting new customers
Subject: “How Sarah Found Her Happy Place (And You Can Too)”
Body: “After months of juggling work deadlines and family demands, Sarah felt like she was running on empty. She craved a moment to herself—an escape from the stress.
Then she visited Tranquility Spa. She felt the weight lift from the moment she stepped into our serene space. A soothing massage tailored to her needs helped her recharge and reconnect with herself.
Now, Sarah makes time for monthly spa days and feels better than ever. Ready to start your own transformation? Book your first visit today and enjoy 20% off.
Scenario 2: Re-engaging Past Clients
Subject: “Your Next Chapter of Relaxation Awaits”
Body: Remember how rejuvenated you felt after your last visit to Tranquility Spa? Like many of our clients, Lisa longed for that same peace of mind. She decided it was time for another escape with work piling up and stress creeping back in.
Lisa booked one of our signature facials and left glowing—inside and out. Life gets busy, but your well-being is worth prioritizing. Ready for another moment of bliss? Book today and enjoy a complimentary aromatherapy upgrade with your next service →“
SLAP copywriting framework
The SLAP framework (Stop, Look, Act, Purchase) is perfect for crafting concise and impactful copy. It’s designed to grab attention, quickly convey key details, and drive immediate action.
Unlike longer, narrative-driven copywriting frameworks, SLAP focuses on efficiency, making it ideal for high-impact touchpoints like homepages and email campaigns. Here’s how SLAP works:
- Stop: Capture attention with a bold headline or visual.
- Look: Provide key details that keep the reader engaged.
- Act: Encourage action with a compelling call to action (CTA).
- Purchase: Create urgency or incentive to finalize the conversion.
Let’s see how a spa can use the SLAP framework effectively.
SLAP on a spa homepage
Imagine you’re designing a homepage for Bliss Haven Spa. You want to appeal to busy professionals looking for stress relief. Here’s how the SLAP copywriting framework would guide your copy:
[Stop]:“Escape Stress in Just One Hour”
[Look]: “Discover our signature stress-busting treatments, designed to help you unwind and recharge—perfect for even the busiest schedules.”
[Act]: “Book your session today and feel the difference →“
[Purchase]: “Limited-time offer: Get a free aromatherapy upgrade with your first visit!”
SLAP in emails
Scenario 1: Attracting New Customers
Subject [Stop]: “Feel Stress Melt Away in One Hour”
Body [Look]: “Life is hectic, but relaxation doesn’t have to be. Bliss Haven Spa offers quick, effective treatments tailored to your busy schedule. You can escape the stress in just one hour and feel completely refreshed.”
Call to Action [Act]: “Book your first session today→“
Incentive [Purchase]: “Bonus: Enjoy a free aromatherapy upgrade when you book this week!”
Scenario 2: Re-engaging Past Clients
Subject [Stop]: “It’s Time for Another Blissful Escape”
Body [Look]: “Remember how relaxed you felt after your last visit to Bliss Haven Spa? Don’t let stress pile up—our signature treatments are ready to help you recharge again.”
Call to Action [Act]: “Book your next session today and reclaim your bliss →“
Incentive [Purchase]: “Exclusive for returning clients: Save 10% on any service when you book by Friday.”
Before-After-Bridge framework
The Before-After-Bridge Framework works by:
- Before: Highlight the current challenge or undesirable situation.
- After: Paint a picture of the ideal outcome.
- Bridge: Show how your product or service creates the transformation.
This copywriting framework appeals to emotions, creating a clear path from problem to solution, making it ideal for spa marketing.
Before-After-Bridge on homepage
Imagine you’re creating a homepage for a spa and you want to emphasize how it helps clients relieve stress and find peace. Here’s how you can apply the Before-After-Bridge framework:
[Before]: “You’ve been juggling work deadlines, family responsibilities, and endless to-do lists. Stress is piling up, and you’re running on empty.”
[After]: “Imagine escaping to a serene space where the weight of the world melts away. Your mind is clear, your body relaxed, and you leave feeling like your best self.”
[Bridge]: “Bliss Haven Spa makes it easy to break from the chaos. Our signature stress relief treatments are tailored to your needs, providing instant relaxation and long-lasting rejuvenation. Book your session today and start your journey to tranquillity.”
Before-After-Bridge in emails
Scenario 1: Attracting New Customers
Subject: “Feeling Drained? Let’s Change That.”
Body: [Before]: “Life’s demands leave you stressed and exhausted. The tension in your shoulders and the endless mental clutter are getting harder to ignore.”
[After]: “Now imagine escaping to a spa where every detail is designed to help you relax. Your stress fades, your body unwinds, and you leave feeling completely rejuvenated.”
[Bridge]: “Bliss Haven Spa is here to make it happen. Book your first session today and enjoy a complimentary aromatherapy upgrade to enhance your experience. Let’s transform your day—and your mood.”
Scenario 2: Re-engaging Past Clients
Subject: “Remember How Good It Felt?”
Body: [Before]: “The stress has crept back in. Long days, tight schedules, and little time for yourself have left you feeling worn out.”
[After]: “You know the feeling of walking out of Bliss Haven Spa—calm, recharged, and ready to tackle anything. That feeling is waiting for you again.”
[Bridge]: “It’s time to reconnect with yourself. Book your next session today, and as a returning guest, enjoy 10% off your favourite service. Let’s bring back your bliss.”
Let’s talk copywriting frameworks!
Are you looking to improve the quality of your copy and want to use copywriting frameworks to add more structure?
Let us look at your writing today and how to take it to the next level.