Marketing leaders spend over 25% of their budget on content marketing, and 78% of CMOs see custom content as the future of marketing. Build the right content for your audience to keep readers’ attention, improve brand loyalty, generate leads, and increase sales.
Help your audience learn and problem-solve by creating content that provides answers while generating awareness of your brand.
Content type examples: Blogs, media articles, infographics, press releases, landing pages, and videos.
Build a community of interested buyers who also have an affinity for your brand by creating content that allows users to evaluate their options.
Content type examples: Benchmark reports, comprehensive guides, free tools, webinars, white papers, eBooks, case studies, testimonials/reviews, explainer videos, and product comparisons.
Provide the information to prospective clients that will allow them to make a buying decision.
Content type examples: Fact sheets/spec sheets, product pages, brochures, pitch decks, competitive analysis, pricing pages, customer case studies or success stories, and comparison tools.
Build content that informs users about product and company initiatives, encourages deeper knowledge and use of products, and supports upselling and cross-selling.
Content type examples: Help articles, webinars, user forums, surveys/polls, how-to articles, tips, training, performance reports, industry reports, announcements, and product updates.
Create a content marketing strategy for high-quality, engaging, and unique content.
Get compelling copy and pillar pages to engage your website visitors and lead them to take action.
Increase sign-ups and generate sales with targeted and compelling copy.
Build content for middle-of-funnel for lead conversion, lead nurturing, and sales enablement.
Create and promote in-depth content to generate lead and differentiate your brand.
Build top-of-funnel assets, including pillar pages and content clusters, to capture web traffic, address pain points and keep your company top of mind.
Create content for various distribution channels, including media properties and industry associations.
Build quality content that will boost traffic from organic search and increase brand awareness.
Create campaign emails, newsletters, and journey-based communication to keep your brand top of mind.
Anu possesses a unique skillset that allows her to synthesize complex, technical subject matter and distill it down to what really matters to the end user. Cutting through the noise and technical jargon, Anu has an uncanny ability to put the user/customer first, honing in on the pain points that resonate and help drive demand.
She is also a talented and creative storyteller, using her skills for thought leadership content such as case studies, white papers, e-books, blogs, webinars and more.
Not one for soft marketing metrics, Anu’s analytical nature ensures that all decision-making is based on data, testing, and constant iteration to improve results.
Mark Kuiack,
Marketing Automation Manager, Alert Labs Inc
How do you optimize your content for SEO? Here are some of the basics that you should keep in mind:
The last point is particularly important. Updating old and underperforming content often takes less work, boosts keyword rankings faster and increases impressions/clicks compared to building new content.
We can review your existing or “stale” content and help you update and optimize it so it captures more essential keywords and engages your readers.
Are you ready to boost your content marketing strategy with SEO?
Anu Sood’s content strategy and writing skills have proven invaluable. Her efforts have significantly elevated site traffic, keyword rankings, and online visibility. Anu masterfully integrates high-value keywords into engaging content, enhancing SEO metrics and audience engagement.
Andy Romain,
Founder and SEO Consultant, Romain Marketing
What is content marketing?
Content marketing is a strategy that uses different types of content, such as blogs, articles, videos, and podcasts, to attract, engage, and retain an audience. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell.
What are some content marketing goals and KPIs?
Content marketing goals are unique to each organization but can include increasing website traffic, establishing your company as an industry leader, increasing the number of qualified leads, sales conversions, and average revenue per customer.
Examples of content marketing KPIs may include:
Engagement KPIs
Brand awareness KPIs
Conversion KPIs
What is a content marketing strategy?
A content marketing strategy guides content creation, distribution, and management to support an organization’s overall marketing and business objectives.
The goals of a content strategy might be:
A content strategy typically includes:
What is the role of content marketing in SEO?
Content marketing plays a crucial role in SEO by helping to improve a website’s visibility and ranking on search engine results pages (SERPs). Here are 9 ways key ways content marketing impacts SEO:
What does content marketing for B2B look like?
Content marketing for B2B involves creating and distributing valuable, relevant, and consistent content tailored to attract, engage, and convert potential business clients. Here’s what a comprehensive B2B content marketing strategy might look like:
How does content marketing work?
Content marketing offers readers informative and useful material that answers questions, provides insights and value, and helps your audience through the marketing and sales funnel.
Blogs, eBooks, announcements, videos, and newsletters are forms of content marketing that attract potential customers, keep leads/prospects engaged, and turn customers into advocates or champions.
How do I start with content marketing?
Once you have decided to invest in content marketing and you have your goals and audience in mind, the next step is to try a B2B content marketing campaign.
Here is an example of a campaign:
Campaign Goal: Increase brand awareness and generate leads for [SaaS product].
Don’t forget to monitor the campaign’s performance through KPIs such as webinar attendance, whitepaper downloads, demo requests, and new leads generated.
Why does content marketing matter?
Content marketing helps build brand awareness and visibility. It establishes you as an authority which helps to build trust, build a following and attract potential clients. It also helps maintain a strong relationship with your customers, encouraging loyalty and repeat business.
From a digital marketing perspective, content marketing improves your search engine rankings (SEO).
How do I use content marketing for lead generation?
Here are four tactics on how to use content to increase the number of leads
